Writing articles for directories is difficult for many people because they are concerned about several things. They are worried that the content they are writing is not perfect enough, they are worried that no one will read what they are writing and they are worried about their article being found. Your article will be found, in a sea of web content, only if you are using keywords in that article that people are searching for. The one thing about Google that will never change is the fact that it runs on keywords, meaning it tries to be intuitive and give you what it thinks you are looking for. Just like a machine or a robot, it will never be 100% accurate, but it can certainly give you a great selection to look through. For every web owner, being on top is key, but you are not going to get to the top without a whole lot of awesome keyword research, well written articles based on those keywords and constantly updated information on your web page.
Google seems to ignore web pages that are not updated on a regular basis, like clothing that goes out of fashion. Plenty of people struggle with articles because they worry that the articles they write are not “good enough”. The best thing to think about when you write an article is about the person who will be reading that article on the web. Does your article make sense? People use content spinners, which can give you unique content, but have you actually read the product that comes out at the end? Much of what is produced is garbage and makes no sense what so ever. As a webmaster, you should not be overly concerned with your message (if you have a good one), but more with what can be produced from a spinner or a program that does not think (as a person does) about what it is producing.
Basically, articles for directories need to be readable. If you read an article online that is poorly written and makes no sense, do you stick around to read the whole thing? No, most people will simply leave and keep looking for somehting else that is relevant. Forget about getting the “click through” no one is going to get that far if your article is crap. Yes, keywords are important, but if they are overused and not in the right context, you are wasting time, effort and money. Don’t be “that guy”, get readable articles for directories and make sure you stay with quality or you won’t get the traffic you are working so hard to get.